EMV is short for Europay, Mastercard and Visa: the three companies that created the EMV standard. EMV cards store cardholder information on a metallic chip instead of in a magnetic stripe. These chips can only be authenticated by special readers, making them more secure than stripe-only cards.
Benefits of EMV:
Security: The enhanced security it provides is the primary advantage of EMV technology. The unique transaction code generated for every transaction makes it nigh impossible for fraudsters to access your card information. Fraud prevention: EMV technology has considerably reduced the occurrence of card-present fraud.
Never Disable EMV:
This leaves the merchant open to charge-backs and liability. If an ISO wants to disable this feature they should advise the merchant of the risk.
EMV Signature Capture:
EMV is the most secure form of payment. Signature capture is no longer required by the card brands. If the EMV signature is enabled a Signature line will only be presented if the Issuing bank requests a signature.